A tree-lined Guelph street at golden hour, with Victorian red-brick houses and wide covered verandahs set back behind mature maples.

Five generations of relationships, however you prefer to do business.

Sutherland Insurance: Guelph Insurance Broker Since 1870

Sutherland Insurance (John Sutherland and Sons Limited) is a fifth-generation, independently owned insurance brokerage at 240 Victoria Road North in Guelph, Ontario, founded in 1870. Sutherland Insurance places personal, commercial and employee-benefits insurance across Ontario, is a member of the Canadian Broker Network, and provides in-house claims advocacy.

Founded
1870, in Chepstow, Ontario
Head office
240 Victoria Road North, Guelph, Ontario N1E 6L8
Licensed by
Registered Insurance Brokers of Ontario (RIBO)
Phone and hours
519-822-0160, Monday to Friday, 8:30 a.m. to 5:00 p.m.

What does Sutherland Insurance do?

Sutherland Insurance is an independent insurance brokerage in Guelph, Ontario. It compares coverage and pricing across multiple Canadian insurers, arranges the policy, and acts for the client rather than for an insurance company. It also provides in-house claims advocacy, staying with a claim file from first notice to settlement.

On your side of the table, start to settlement.

How Sutherland Insurance handles your insurance claim

Where is Sutherland Insurance located?

Sutherland Insurance is at 240 Victoria Road North, Guelph, Ontario N1E 6L8. The office is open Monday to Friday, 8:30 a.m. to 5:00 p.m., and the phone number is 519-822-0160. The brokerage is licensed across Ontario and serves clients province-wide by phone and online.

What types of insurance does Sutherland Insurance offer?

Sutherland Insurance places three lines of insurance across Ontario: personal insurance for individuals and families, commercial insurance for businesses, and employee-benefits plans for employers. It compares more than 10 personal-lines carriers and places commercial business across more than 45 carriers.

  • A stone farmhouse at sunset, with a wooden deck, patio chairs and a bicycle lying on the lawn, beside a wide open field.

    Personal Insurance

    Your home, your car, the cottage, the boat. Cover for the things a household actually worries about.

  • A steel and brick commercial building beside an open gravel yard under a clear autumn sky.

    Business Insurance

    Liability, property, fleet and the exposures specific to your trade. Built around how the business really runs.

  • Two people seated side by side at a wooden table, hands resting on an open notebook between two mugs of coffee.

    Life and Benefits

    Life cover, group employee benefits, and personal health and dental for the self-employed.

Reviews

Read what our clients say, where we cannot edit it

4.7 out of 5 · 334 Google reviews

Shown word for word, as they were written on Google, under each client’s own name. A brokerage cannot edit a Google review or delete one it dislikes, and the link below opens all 334, including the critical ones.

  • Andrew Queen is most best broker I’ve ever encountered. Quick responses and always willing to help

    Tt On rated Sutherland Insurance 5 out of 5in the last weekRead on Google

    Contact Andrew Queen, Sales, on the Sutherland Insurance team page →

  • Honestly, it was the easiest transaction/ dealing I've ever had with an Insurance company. Andrew Queen was professional, personable, respectful and on point. I didnt have to lift a finger. Any questions I had for him, he answered exceptionally. No matter how many types of vehicles I would send to him before I purchased my latest one. He would have numbers and totals back to me before I saw the next vehicle on my search. I will recommend to everyone I know. Thanks again, Mr. Andrew Queen, for your hard work and dedication. We greatly appreciate that. Sincerely, Craig Barons

    craig Barons rated Sutherland Insurance 5 out of 5in the last weekRead on Google

    Contact Andrew Queen, Sales, on the Sutherland Insurance team page →

  • I worked with Justin Cornelius on placing my vehicle insurance policies with CAA. Justin was excellent. His attention to detail and responsiveness was superb. I would have no hesitation to recommend Sutherland, and Justin, to anyone looking for insurance coverage. In addition to great service, Justin also helped me save a substantial amount of money with my new vehicle policies. So, if you're looking to save and want excellent customer service also, then reach out to Justin at Sutherlands.

    Stephen McDonnell rated Sutherland Insurance 5 out of 54 months agoRead on Google

    Contact Justin Cornelius, Sales, on the Sutherland Insurance team page →

  • Sheri Orvis and the Sutherland group provided excellent, professional support in renewing the insurance on our house. She was clear, responsive, and made the entire process smooth and stress-free. We truly appreciated her expertise and guidance throughout. Highly recommended.

    Nathan Smith rated Sutherland Insurance 5 out of 54 months agoRead on Google

    Contact Sheri Stewart, Commercial Lines Service, on the Sutherland Insurance team page →

  • Jamie IS AMAZING. She genuinely cares about her clients and their well being. She is always very prompt with returning emails and extremely attentive when walking through how to file a claim should it be needed. 1000% always recommend Jamie

    Anna Zavor rated Sutherland Insurance 5 out of 5in the last weekRead on Google

Reviews from Google.

Read the reviews on Google Leave a review

What makes Sutherland Insurance different from a direct insurer or a DIY online insurer?

Sutherland Insurance is an independent brokerage, so it compares multiple insurers instead of selling one company's product, and it acts for the client at claim time. A direct insurer sells only its own policies. A DIY online insurer sells a policy and routes claims back to the issuing insurer.

How an independent brokerage, a direct insurer and a DIY online insurer differ across the things that matter most to an Ontario policyholder.
Comparison criterionIndependent brokerage (Sutherland Insurance)Direct insurerDIY Online Insurers
Choice of insurersMore than 10 personal-lines carriers; 45+ commercial carriersOnly its ownA fixed panel set by the platform
Who advocates at claim timeSutherland Insurance, with an in-house claims representative available on any claimThe insurer's own adjusterThe issuing insurer
Advice at renewalA licensed broker reviews the file before renewalAutomated renewal noticeAutomated renewal notice
Who answers the phoneA person at Sutherland Insurance, Monday to Friday, 8:30 a.m. to 5:00 p.m.Call centreChat or email, typically
Cost to the clientNo brokerage fee; Sutherland Insurance is paid by the insurerNo feeNo fee
LicensingRegistered Insurance Brokers of OntarioInsurer licensed by FSRAVaries by platform

Not sure which column you are in? Contact us and we would be happy to help you.

How long has Sutherland Insurance been in business?

Sutherland Insurance has brokered insurance since 1870, when John Sutherland began his insurance career in Chepstow, Ontario. The business was incorporated as John Sutherland and Sons Limited in 1912 and is now run by its fifth generation. Sutherland Insurance has 59 employees and remains independently owned in Guelph.

The dated history of Sutherland Insurance, 1870 to today

A row of nineteenth-century limestone and brick commercial buildings lining a downtown Guelph street, with a church spire in the distance.
Downtown Guelph, where the firm has traded since 1870.

How do I get a quote from Sutherland Insurance?

A quote is requested online through the Sutherland Insurance quote form or by calling 519-822-0160. A licensed Sutherland Insurance broker reviews the request and compares the available markets. No office visit is required, and Sutherland Insurance quotes for clients anywhere in Ontario.

Get a quote Call 519-822-0160

Frequently asked questions

Is Sutherland Insurance a broker or an insurance company?

Sutherland Insurance is an independent insurance brokerage, not an insurance company. It is licensed by the Registered Insurance Brokers of Ontario and compares coverage across more than 10 personal-lines carriers and more than 45 commercial carriers, rather than selling a single company product.

Is Sutherland Insurance family owned?

Sutherland Insurance has been owned by the same Guelph family since 1870 and is now in its fifth generation. The business was incorporated as John Sutherland and Sons Limited in 1912. Zac Sutherland, the fifth-generation president, was appointed in 2023. Sutherland Insurance remains independently owned.

Does Sutherland Insurance serve clients outside Guelph?

Sutherland Insurance is licensed across Ontario and quotes province-wide. The head office is at 240 Victoria Road North in Guelph, and Sutherland Insurance places business by phone and online for clients anywhere in Ontario. An office visit is never required to arrange coverage or to report a claim.

How does Sutherland Insurance handle a quote request?

A licensed Sutherland Insurance broker reviews the request, compares the available markets, and follows up by phone or email with the options. Nothing is bound until the client confirms. Sutherland Insurance answers the phone directly at 519-822-0160, Monday to Friday, 8:30 a.m. to 5:00 p.m.

Get your insurance quote

A licensed Sutherland Insurance broker compares the available markets on every quote request.

Get your insurance quote Call 519-822-0160

A real person answers, Monday to Friday, 8:30 a.m. to 5:00 p.m.